Submitted by Intellivega

Translating a Complex Technical Service Business Into Marketing That Converts.

Intellivega is a small technology services company that builds custom software, internal tools, and AI-assisted workflows for businesses. We have two distinct customer acquisition realities, and the gap between them is the problem we want a student team to solve.

Submitting Organization · Intellivega San Angelo, TX Bootcamp · May–Aug 2026

The Challenge

Two acquisition realities, one widening gap.

On Fiverr.com, we acquire and retain customers consistently.

Buyers there already understand what they need, and our offerings are pre-packaged. The platform does the explaining for us.

Everywhere else, we struggle to convert interest into customers.

Our website, social media, local networking, Chamber of Commerce events, direct outreach. What we do is hard to explain to people who aren't already shopping for it. Prospects often leave conversations or our website unsure what we actually sell or why they'd buy it.

The Specific Pain Points

Three concrete problems we feel every week.

Message-market fit gap

Our services span custom development, AI workflows, automation, and internal tooling. Off-Fiverr audiences can't quickly self-identify whether we're for them. We need clear "what it does for you" messaging that translates technical capability into business outcomes the average local business owner understands.

One-person marketing function

I am the owner, developer, financial manager, internal tool builder, event attendee, and marketer. The community-facing work (consistent social posting, content creation, post-event follow-up, local SEO, lead nurturing) is where things consistently fall off the table. Not because the work is hard, but because there is no time and no system.

No repeatable capture pipeline

Every project we deliver is a potential case study, testimonial, or piece of content, but we have no workflow to capture it at delivery time and turn it into marketing assets. The work walks out the door and never becomes a story.

What I'd Want a Student Team to Build

A practical AI-assisted marketing system for a small technical services business.

Some combination of the following, scoped to whatever the team can realistically prototype by August:

A messaging framework and rewritten value-proposition content for the new website (staging.intellivega.com), tested against real local-business audiences to confirm clarity.
An AI-assisted content pipeline that takes raw inputs (a completed project, a Chamber event, a customer win) and produces ready-to-post social media content, short-form video scripts, or email follow-ups, with minimal owner time required.
A lightweight lead-capture and nurture workflow for non-Fiverr channels, so interest from the website, events, or social media doesn't die on the vine.

Flexibility on Tooling

Build it however the team prefers.

If they want to use their own stack or industry-standard AI tools (the Google tools mentioned in the bootcamp, off-the-shelf marketing platforms, etc.), that works. We also have an existing internal system built on .NET 10 and Blazor that they are welcome to extend or integrate with if it's a better fit for the prototype. Either path is fine. The goal is a working solution we can continue to use after the bootcamp ends.

Data and Resources Available · Non-Confidential

Everything the team needs is already on the table.

Current and staging websites (intellivega.com and staging.intellivega.com).
Anonymized descriptions of past project types, service categories, and the kinds of problems we solve.
Fiverr public listings, reviews, and buyer language. A goldmine for understanding how customers describe their need vs. how we describe our service.
Public social media presence, current marketing copy, and any Chamber of Commerce materials.
Access to our internal .NET 10 / Blazor system if the team chooses to build into it.
My direct time and feedback as the business owner throughout the bootcamp.

Why This Fits the Bootcamp Scope

Bounded problem. Available data. Measurable outcome.

One company, one set of services, one owner. The data is already available and non-confidential. Success is measurable: a clearer message, a working content pipeline, and a lead workflow that I can actually maintain alone. A functional prototype by August is realistic, and the outcome would be immediately usable.